Insight / Purpose / Impact✓

Focused on creating hands on holistic brand experiences— Leading strategic thought and high impact creative from concept to execution.

About

I am a creative leader, marketer, designer working across the intersections of brand, sport, entertainment and fashion. By nature, a multifarious Creative Director & Designer.

From guiding global teams in campaign concept and execution for the world’s mostrecognizable sports names, to launching and developing innovative products, my 15+ years of industry experience has spanned across all cultural touch-points. Focused on designing and developing holistic brand experiences through brand strategy, visual image making, design systems, global Campaigns.Past experiences include creating scripts, visual brand centers and final executions for multiple campaigns. Notably for Nike Global Creative, including Kyrie, Kobe, and brand work for Wayne Gretzky, Mike Tyson to name a few. Heading up Marketing and Content Creative direction for the music artist Drake’s October's Very Own — OVO®, Leading concept development, brand strategy, digital experiences, and photography / video direction. Leading brand collaborations marketing efforts, with cross channel campaigns. Working with creatives across the globe to produce engaging stories resulting in brand growth and commerce.

Principle creative lead for brand development, brand design, and content direction for the launch of NTWRK/Complex commerce platform. Creative and Design Direction on Global Nike campaigns at R/GA. Opening a west coast office with Eyeball, and advertising on Madison Ave with Strawberryfrog in New York City. Studies include a B.F.A in Graphic Design Communications & Art Direction from the Savannah College of Art and Design, SCAD.

2023—2024
→VP Creative, Kopeika LLC.
Leading creative, concept, brand design , and consumer facing executions with partners across the globe.

2023—2020
→Head of Marketing, OVO®, October's Very Own.
Leading brand strategy and content creative direction globally.

2020—2018
→Creative Director, NTWRK.
Principle creative, leading content, brand and product design
from concept to execution, launching the first of it's kind mobile
shopping platform.

2018—2014
→Creative Director, Nike R/GA.
Leading creative on Global campaigns and brand design.

Services Include:

→CAMPAIGN IDEATION

→CREATIVE DIRECTION
→ARTISTIC DIRECTION

→FILM & VIDEO DIRECTION
→PHOTOGRAPHY DIRECTION

→CAMPAIGN STRATEGY
→CONTENT STRATEGY
→SOCIAL STRATEGY

→IDENTITY DESIGN
→SYSTEMATIC DESIGN
→DIGITAL DESIGN

→BRAND POSITIONING
→BRAND DEVELOPMENT
→BRAND PARTNERSHIPS
→BRAND COLLABORATIONS